News Release

Vlasic Pickles Partnership Expanded

Jan 24, 2024, 10:00 AM EST

Leading American pickle brand continues as APP’s official pickle partner, title sponsor of two tournaments in 2024

CHICAGO (January 24, 2024)—The Association of Pickleball Players (APP) announced an extension with partner Vlasic^® Pickles, a leading American brand of pickles, to continue as the official pickle partner of the APP. As part of Vlasic Pickles’ title sponsorship of the 2024 APP Tour, pickleball players will compete in the APP Vlasic Classic™ tournaments in Cincinnati, Ohio, and Delray Beach, Fla.

“Our friends at Vlasic Pickles share more with us than the ‘pickle’ in our names; they share in our vision for continuing to grow the sport of pickleball for years to come, reaching a global audience of diverse players,” said Tom Webb, APP chief marketing officer. “Vlasic Pickles is a leader in its respective industry as well as pickleball, as demonstrated through its multi-year support of the APP. We are delighted to extend our core partnership with Vlasic Pickles in a long-standing relationship for years to come.”

The APP previously announced its groundbreaking partnership with Vlasic Pickles in February 2023, paving the way for the first pickle brand ever to sponsor an official pro pickleball tour. Vlasic Pickles also served as title sponsor for the APP’s first-ever tournament in Cincinnati, welcoming players and spectators to the APP Vlasic Classic in May 2023.

“We are thrilled to expand our partnership with the Association of Pickleball Players and continue supporting the pickleball community in 2024,” said Lucy Brady, president of grocery & snacks at Conagra Brands. “We love that our partnership brings together the pickleball community around all things pickles.”

Registration, ticket information and additional information for the APP’s 2024 events are available on theapp.global. For more information on Vlasic Pickles, visit vlasic.com.

About the APP:
The Association of Pickleball Players (APP) provides opportunities for pickleball players of all ages and skill levels—professionals, amateurs and recreational—to compete in world-class pickleball events for the opportunity to win prize money and be seen on internationally televised broadcasts. The APP was founded in 2019 and operates the first and only tour fully and officially sanctioned by USA Pickleball. In 2023, it held 19 events across the country and supported five international tournaments. The APP prides itself on developing the next generation of pickleball champions through its APP Next Gen Series, the APP Next Gen National Team and other youth initiatives. The 2024 schedule, recent news and additional information about the APP are available at theapp.global and on Instagram, X, Threads, TikTok, Facebook and LinkedIn.

About Conagra Brands:
Conagra Brands, Inc. (NYSE: CAG), headquartered in Chicago, is one of North America's leading branded food companies. Guided by an entrepreneurial spirit, Conagra Brands combines a rich heritage of making great food with a sharpened focus on innovation. The company's portfolio is evolving to satisfy people's changing food preferences. Conagra's iconic brands, such as Birds Eye^®, Marie Callender's^®, Banquet^®, Healthy Choice^®, Slim Jim^®, Reddi-wip^® and Vlasic^®, as well as emerging brands, including Angie's^® BOOMCHICKAPOP^®, Duke's^®, Earth Balance^®, Gardein^® and Frontera^®, offer choices for every occasion. For more information, visit conagrabrands.com.

Media Contact: Daniel Sagerman, dsagerman@theapp.global or 847-800-8182