CONNECTING INNOVATION TO OUR CONSUMERS

We start by focusing externally, diving deep into data that spans everything from consumer behavior to store purchase activity to food industry trends. This lets us form an objective, wholistic perspective of the market.

Seeing through the consumer lens guides our new product development and enables us to deliver innovations that are on trend and in demand — to ultimately give people what they want.

And because we maintain a broad portfolio, we can pick the brands that do the best job of bringing these innovations to life.

Bowl of ramen

DEMAND POCKETS

We constantly survey more than 150 food categories, looking for fast-growing, high-potential sub-groups. And when we find one, we study it to understand the modern attributes that are driving its growth. Next, we design and tailor our products to include and reflect those characteristics.

Writing on post it notes

REPEATABLE AND SCALABLE

In addition to rethinking existing products, we constantly challenge ourselves to offer new products in current categories and imagine the possibilities of what’s yet to come. Our scalable innovation model is designed for repeated, consistent success across our broad portfolio of brands.

CONNECTING INNOVATION TO OUR CONSUMERS

We start by focusing externally, diving deep into data that spans everything from consumer behavior to store purchase activity to food industry trends. This lets us form an objective, wholistic perspective of the market.

Seeing through the consumer lens guides our new product development and enables us to deliver innovations that are on trend and in demand — to ultimately give people what they want.

And because we maintain a broad portfolio, we can pick the brands that do the best job of bringing these innovations to life.

Bowl of ramen

DEMAND POCKETS

We constantly survey more than 150 food categories, looking for fast-growing, high-potential sub-groups. And when we find one, we study it to understand the modern attributes that are driving its growth. Next, we design and tailor our products to include and reflect those characteristics.

Writing on post it notes

REPEATABLE AND SCALABLE

In addition to rethinking existing products, we constantly challenge ourselves to offer new products in current categories and imagine the possibilities of what’s yet to come. Our scalable innovation model is designed for repeated, consistent success across our broad portfolio of brands.

PRODUCT INNOVATION

We have a deep understanding of what consumers want. And when we combine this insight with modern attributes and authentic flavors, we deliver great tasting food across both our iconic and emerging brands. Here are just some of our latest innovations:

Gardein Soups

COLD-WEATHER FAVORITES GO PLANT-BASED

Gardein® has taken its collection of plant-based meat alternatives from the freezer case to the soup aisle with the debut of five Gardein soups, the first-ever lineup of soups to feature plant-based meat alternatives.

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Hungry-Man Double Meat Bowls

Hungry-Man Double Meat Bowls Pack a Wallop

New Hungry-Man® Double Meat Bowls provide a variety of homestyle meals in epic proportions to feed epic appetites. Made with double the meat and now served in bowls made from plant-based fibers.

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Orville Redenbacher’s Avocado Oil Popcorn

UPGRADING THE AT-HOME POPCORN EXPERIENCE

Made with 100% avocado oil and simple sea salt, Orville Redenbacher’s® new Avocado Oil Popcorn products offer a wholesome new way to snack.

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Slim Jim Savage

Slim Jim Savage

Inspired by the iconic wrestler "Macho Man" Randy Savage, our new Savage Size is the largest Slim Jim® ever with a whopping 18 grams of protein.
Grain-Free Power Bowls

POWER BOWLS FOR THE LOW-CARB LIFESTYLE

New Healthy Choice® Grain-Free Power Bowls fit into a busy, low-carb lifestyle and provide a nutrient-dense combination of leafy greens, colorful vegetables, lean proteins and riced cauliflower.

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See Our Teams In Action

See Our Teams In Action