CONNECTING INNOVATION TO OUR CONSUMERS

We start by focusing externally, diving deep into data that spans everything from consumer behavior to store purchase activity to food industry trends. This lets us form an objective, wholistic perspective of the market.

Seeing through the consumer lens guides our new product development and enables us to deliver innovations that are on trend and in demand — to ultimately give people what they want.

And because we maintain a broad portfolio, we can pick the brands that do the best job of bringing these innovations to life.

Bowl of ramen

DEMAND POCKETS

We constantly survey more than 150 food categories, looking for fast-growing, high-potential sub-groups. And when we find one, we study it to understand the modern attributes that are driving its growth. Next, we design and tailor our products to include and reflect those characteristics.

Writing on post it notes

REPEATABLE AND SCALABLE

In addition to rethinking existing products, we constantly challenge ourselves to offer new products in current categories and imagine the possibilities of what’s yet to come. Our scalable innovation model is designed for repeated, consistent success across our broad portfolio of brands.

CONNECTING INNOVATION TO OUR CONSUMERS

We start by focusing externally, diving deep into data that spans everything from consumer behavior to store purchase activity to food industry trends. This lets us form an objective, wholistic perspective of the market.

Seeing through the consumer lens guides our new product development and enables us to deliver innovations that are on trend and in demand — to ultimately give people what they want.

And because we maintain a broad portfolio, we can pick the brands that do the best job of bringing these innovations to life.

Bowl of ramen

DEMAND POCKETS

We constantly survey more than 150 food categories, looking for fast-growing, high-potential sub-groups. And when we find one, we study it to understand the modern attributes that are driving its growth. Next, we design and tailor our products to include and reflect those characteristics.

Writing on post it notes

REPEATABLE AND SCALABLE

In addition to rethinking existing products, we constantly challenge ourselves to offer new products in current categories and imagine the possibilities of what’s yet to come. Our scalable innovation model is designed for repeated, consistent success across our broad portfolio of brands.

PRODUCT INNOVATION

We have a deep understanding of what consumers want. And when we combine this insight with modern attributes and authentic flavors, we deliver great tasting food across both our iconic and emerging brands. Here are just some of our latest innovations:

Gardein™ Frozen Food

MOUTH-WATERING MEAT ALTERNATIVES

New Gardein™ offerings provide a wide variety of delicious plant-based meat alternatives for chicken, beef, pork, fish and seafood that are Non-GMO Project Verified.

Slim Jim Savage

Slim Jim Savage

Inspired by the iconic wrestler "Macho Man" Randy Savage, our new Savage Size is the largest Slim Jim® ever with a whopping 18 grams of protein.

TRANSFORMING THE AT-HOME COFFEE EXPERIENCE

Reddi-wip® moves into the coffee creamer category with our Barista line of cream-based products — Sweet Foam and Nitro Creamer — to give consumers a coffeehouse experience any time of day.

Snack Pack Unicorn

Snack Pack Unicorn

With its sweet flavor and enchanting pink and blue colors, Unicorn Magic is a bold addition to the Snack Pack® pudding family.
Grain-free power bowl

POWER BOWLS FOR THE LOW-CARB LIFESTYLE

New Healthy Choice® Grain-Free Power Bowls fit into a busy, low-carb lifestyle and provide a nutrient-dense combination of leafy greens, colorful vegetables, lean proteins and riced cauliflower.

See Our Teams In Action

See Our Teams In Action