News Release

Slim Jim Named Entitlement Partner for NASCAR CRAFTSMAN Truck Series Playoffs Race at Martinsville Speedway

Oct 7, 2025, 10:00 AM EDT

MARTINSVILLE, Va. (October 7, 2025) – Slim Jim®, America's No. 1 meat stick¹ from Conagra Brands, Inc. (NYSE: CAG), has teamed up with Martinsville Speedway, as part of one of the most exciting race weekends on the NASCAR schedule. The iconic meat snack brand was named the entitlement partner for the NASCAR CRAFTSMAN Truck Series Playoffs race, the track announced today, the first of three penultimate playoff races at Martinsville.

The Slim Jim 200 will take place on Friday, Oct. 24, under the lights at the famed short track, where the NASCAR CRAFTSMAN Truck Series Championship Four will be decided.

“It’s always exciting to welcome new faces, fans and partners to Martinsville Speedway, and we look forward to having Slim Jim be a part of our race weekend experience,” said Clay Campbell, President, Martinsville Speedway. “Slim Jim knows a thing or two about boldness and intensity and that’s exactly what short track racing is, bold and intense. Between the fantastic crowds and the atmosphere that comes with playoff racing, it’s sure to be a great weekend all around.”

Though Slim Jim is no stranger to NASCAR, previously partnering with various teams and drivers, this is their first partnership with Martinsville Speedway. However, the snack brand was formerly the entitlement partner for the NASCAR All-Pro Series, a series whose aim was to showcase the best short-track racers in the country, making the collaboration with the famed short track a fitting one.

“Slim Jim is fired up to be part of NASCAR race weekend," said Matthew Brown, Brand Director of Slim Jim. "It’s a perfect match for our bold brand and even bolder fans. We’re thrilled to bring the energy and excitement of Slim Jim to the track and celebrate with NASCAR fans.”

The NASCAR Playoffs race weekend at Martinsville Speedway kicks off on Thursday night, Oct. 23, with the Virginia is for Racing Lovers 300 doubleheader event featuring the return of the Mazda MX-5 Cup, followed by the NASCAR Whelen Modified Tour Championship.

The weekend continues with three NASCAR Playoffs races, starting on Friday evening, Oct. 24, with the Slim Jim 200, followed by the NASCAR Xfinity Series Playoffs race on Saturday, Oct. 25.

The weekend concludes on Sunday afternoon where drivers in the NASCR Cup Series will compete in the Xfinity 500, closing out the penultimate race weekend of the 2025 NASCAR season and deciding the Championship Four in all three NASCAR national series.

For more details or to purchase tickets to the triple-header spring race weekend at Martinsville Speedway, please visit www.martinsvillespeedway.com. Tickets are also available for purchase via phone at 877-RACE-TIX.

1: Source: Circana POS, Total US MULO+ w/ CONV, L52 WE 3/23/2025

About Martinsville Speedway   

Founded by H. Clay Earles in 1947, Martinsville Speedway is the only NASCAR track to host NASCAR Cup Series races every year since its inception in 1949. At .526 miles in length, the track annually hosts two NASCAR race weekends featuring all three national series (NASCAR Cup Series, NASCAR Xfinity Series, NASCAR CRAFTSMAN Truck Series), along with the NASCAR Whelen Modified Tour championship race in the fall. Martinsville Speedway also annually hosts the ValleyStar Credit Union 300, the nation’s biggest, richest and most prestigious NASCAR Late Model Stock Car race. For more information about Martinsville Speedway, visit martinsvillespeedway.com.      

About Conagra Brands

Conagra Brands, Inc. (NYSE: CAG), is one of North America's leading branded food companies. The company combines a 100-year history of making quality food with agility and a relentless focus on collaboration and innovation. Conagra's portfolio is continuously evolving to satisfy consumers' ever-changing food preferences. Conagra's brands include Birds Eye®, Duncan Hines®, Healthy Choice®, Marie Callender's®, Reddi-wip®, Slim Jim®, Angie's® BOOMCHICKAPOP®, and many more. As a corporate citizen, we aim to do what's right for our business, our employees, our communities and the world. Headquartered in Chicago, Conagra Brands generated fiscal 2025 net sales of nearly $12 billion. For more information, visit www.conagrabrands.com.

About NASCAR

The National Association for Stock Car Auto Racing (NASCAR) is the sanctioning body for the No. 1 form of motorsports in the United States and owner of 14 of the nation’s major motorsports entertainment facilities. NASCAR sanctions races in three national series (NASCAR Cup Series™, NASCAR Xfinity Series™, and NASCAR CRAFTSMAN Truck Series™), four international series (NASCAR Brasil Series, NASCAR Canada Series, NASCAR Euro Series, NASCAR Mexico Series), four regional series (ARCA Menards Series, ARCA Menards Series East & West and the NASCAR Whelen Modified Tour) and a local grassroots series (NASCAR Advance Auto Parts Weekly Series). The International Motor Sports Association™ (IMSA®) governs the IMSA WeatherTech SportsCar Championship™, the premier U.S. sports car series. NASCAR also owns Motor Racing Network, Racing Electronics, and ONE DAYTONA. Based in Daytona Beach, Florida, with offices in five cities across North America, NASCAR sanctions more than 1,200 races annually in 11 countries and more than 30 U.S. states.  
 
For more information visit www.NASCAR.com and www.IMSA.com, and follow NASCAR on Instagram, YouTube, TikTok, X and Facebook. 

Media Contacts: 
Kendall Lambert
NASCAR Communications 
klambert@nascar.com 
386-481-8548 