Angie's BOOMCHICKAPOP Continues Growth and Innovation with Launch of Microwave Popcorn
Three of the Brand's Most Loved Flavors - Sea Salt, Real Butter and Lightly Sweet Kettle Corn - Can Now Be Enjoyed in a New Way
CHICAGO, Oct. 22, 2018 /PRNewswire/ -- Angie's BOOMCHICKAPOP, of Conagra Brands, Inc. (NYSE: CAG) and the fastest growing ready-to-eat popcorn brand in the U.S.1 has debuted Angie's BOOMCHICKAPOP Microwave Popcorn, delivering the same combination of huge flavor and real, simple ingredients people know and love in a new format. Angie's BOOMCHICKAPOP Microwave Popcorn is available in three of the brand's most popular ready-to-eat flavors – Real Butter, Sea Salt, and Lightly Sweet Kettle Corn – all made with whole grain popcorn, sustainably sourced palm oil, and non-GMO and gluten-free ingredients.
"We see great potential for Angie's BOOMCHICKAPOP to continue growing as we focus on bringing the attributes consumers look to the brand for – flavorful snacks made with real, simple ingredients – into new products and categories," said Kevin Moses - Sr. Brand Manager, Popcorn at Conagra Brands. "With Angie's BOOMCHICKAPOP Microwave Popcorn, we saw an opportunity to create a new experience for our fans: enjoying a hot, freshly popped bowl of our flavorful popcorn while feeling good about what they're eating."
Nearly 50 percent of U.S. households consume microwave popcorn2 and many use it for a variety of different occasions, such as family movie nights, social gatherings, and days spent binge-watching favorite television shows. The introduction of Angie's BOOMCHICKAPOP Microwave Popcorn allows the brand to be right there with consumers as they cozy up on the couch with loved ones or entertain guests.
Angie's BOOMCHICKAPOP Microwave Popcorn stands out in the microwave popcorn aisle not only because of the delicious flavors and colorful packaging that reflect the brand's live out loud attitude, but also through the ingredients that go into each bag. The Real Butter variety is flavored only with real butter and sea salt, and the Lightly Sweet Kettle Corn variety is sweetened with real cane sugar and monk fruit extract. All three popcorn varieties contain 35 calories per cup, popped.
Consumers will also appreciate the innovative packaging, as Angie's BOOMCHICKAPOP Microwave Popcorn comes in a "Fresh Pop Bowl" designed for easy popping and less cleanup. Simply pop it in the microwave as instructed and open it to snack on when it's ready, as the bowl stands up after popping.
Angie's BOOMCHICKAPOP Microwave Popcorn is now available at retailers nationwide for a suggested retail price of $3.99 for a 4-count carton.
For those that prefer the convenience of ready-to-eat popcorn, Angie's BOOMCHICKAPOP fans can continue to enjoy the brand's wide variety of ready-to-eat flavors. These range from classic varieties such as Sea Salt Popcorn and Sweet & Salty Kettle Corn, to more unique flavors like Chile Lime Flavored Popcorn and Cinnamon Roll Drizzled Flavored Kettle Corn.
Visit www.boomchickapop.com to learn more about Angie's BOOMCHICKAPOP Microwave Popcorn, as well as the full line of ready-to-eat popcorn. To stay up on the latest news from Angie's BOOMCHICKAPOP, follow along on Facebook, Twitter and Instagram.
About Conagra Brands
Conagra Brands, Inc. (NYSE: CAG), headquartered in Chicago, is one of North America's leading branded food companies. Guided by an entrepreneurial spirit, Conagra Brands combines a rich heritage of making great food with a sharpened focus on innovation. The company's portfolio is evolving to satisfy people's changing food preferences. Conagra's iconic brands, such as Marie Callender's®, Reddi-wip®, Hunt's®, Healthy Choice®, Slim Jim® and Orville Redenbacher's®, as well as emerging brands, including Alexia®, Blake's®, Frontera®, Duke's® and Angie's® BOOMCHICKAPOP®, offer choices for every occasion. For more information, visit www.conagrabrands.com.
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SOURCE Conagra Brands Inc.