News Release

Orville Redenbacher's Fans Stock up for Football's Biggest Game

Expected Popcorn Purchases This Week Could Cover the Distance of 4,300 Football Fields

Chicago, January 26, 2017 – As the season’s final game draws near, football fans are making their party preparations. One of the most popular menu items for gatherings this year will again be microwave popcorn, with fans of Orville Redenbacher’s® Gourmet® Popping Corn making this one of the busiest weeks for popcorn sales. Fans of Orville Redenbacher’s are expected to purchase more than 1.8 million boxes of microwave popcorn in the week leading up to the championship game.1 That’s enough to cover the length of 4,300 football fields!

“Microwave popcorn is the perfect snack for any viewing party and an especially popular choice this time of year,” said Spencer Fivelson, senior brand manager for Orville Redenbacher’s. “As a whole grain snack with 0 grams of trans fats per serving, guests can enjoy Orville Redenbacher’s freshly popped on its own or with a wide variety of mix-ins. Orville Redenbacher’s is also the only leading brand that uses real butter in many of its products, another great reason to add it to your game day lineup.”

As with any championship game preview, a close look at the statistics is warranted. Here’s a look at some of the eye-popping figures from the hometown teams.

Mass Appeal: Football fans in Massachusetts will pop plenty of popcorn come game day. Last February, Orville Redenbacher’s sold enough boxes of microwave popcorn in The Bay State to put two in every seat in New England’s home stadium.1 

Popcorn on Georgia’s Mind: As the only leading brand that uses real butter in many of its products, Orville Redenbacher’s microwave popcorn has gained the admiration of popcorn lovers in Georgia. The state’s residents bought enough boxes of popcorn in the week before last year’s big game to stretch end zone to end zone 142 times!1

When it comes to creating an exciting game day menu, Orville Redenbacher’s full collection of microwave popcorn offers variety, simplicity and versatility. Microwave popcorn is perfect for adding mix-ins, with popular combinations including dried fruit, mixed nuts, dark chocolate and a wide array of spices and seasonings.

For those who enjoy the simple goodness of freshly popped microwave popcorn on its own, there’s a Orville Redenbacher‘s variety for everyone! Fan favorites include the buttery flavor of Movie Theater Butter and sweet and savory options such as Kettle Korn. Orville Redenbacher’s Naturals Simply Salted combines whole grain popcorn with simple ingredients such as oil and salt, while Orville Redenbacher’s SmartPop!® offers a satisfying microwave popcorn that’s 94% fat free.

For inspiring recipe ideas and more information on Orville Redenbacher’s full collection of microwave popcorn and kernels, visit www.orville.com.

1: Based on February 2016 Orville Redenbacher’s microwave popcorn sales figures

ABOUT ORVILLE REDENBACHER’S® GOURMET® POPPING CORN

Orville Redenbacher dedicated his life to creating the highest quality popcorn. In 1952, Orville hand selected a small group of family farmers to grow his exclusive kernel that pops up lighter and fluffier than ordinary popcorn. Today, our family farmers continue to uphold Orville’s commitment to quality, growing only the best popcorn. And, Orville Redenbacher’s® is the only leading brand who uses real butter in many of its products. Orville Redenbacher’s popcorn offerings include buttery, sweet and savory, 94% fat free SmartPop!®, and Naturals microwave popcorn, as well as jarred popcorn kernels. For more information, visit www.orville.com.

ABOUT CONAGRA FOODS
Conagra Brands, Inc. (NYSE: CAG), headquartered in Chicago, is one of North America’s leading branded food companies. Guided by an entrepreneurial spirit, Conagra Brands combines a rich heritage of making great food with a sharpened focus on innovation. The company’s portfolio is evolving to satisfy people’s changing food preferences. Conagra’s iconic brands, such as Marie Callender’s®, Reddi-wip®, Hunt’s®, Healthy Choice®, Slim Jim® and Orville Redenbacher's®, as well as emerging brands, including Alexia®, Blake’s® and Frontera®, offer choices for every occasion. With an ongoing commitment to corporate citizenship, Conagra Brands has been named to the Dow Jones Sustainability™ North America Index for six consecutive years. For more information, visit www.conagrabrands.com.