News Release

Slim Jim Grows Up With New Premium Smoked Sticks

Conagra Brands Slim Jim® Brand Launches Three Premium Smoked Sticks

CHICAGO, Oct. 10, 2017 /PRNewswire/ -- Slim Jim®, a brand of Conagra Brands, Inc. (NYSE: CAG), is introducing Slim Jim Premium Smoked Sticks, featuring premium cuts of 100 percent grass-fed beef or 100 percent premium pork with contemporary flavors. 

Conagra Brands, Inc., headquartered in Chicago, is one of North America's leading branded food companies.

"For many Slim Jim fans, as they leave their teenage years, taste preferences change," said Adam Beane, senior brand manager, Slim Jim. "We're addressing this opportunity by introducing new Slim Jim Premium Smoked Sticks – a premium meat snack with the advantages of both sticks and jerky. Premium Smoked Sticks deliver high quality ingredients, sophisticated flavors, and a less greasy experience, all with the easy-to-eat convenience of a stick."

Each stick is grass-fed 100 percent beef or 100 percent premium pork, always raised without hormones*, and with no artificial colors or flavors, and no added MSG**. Each serving contains at least 10 grams of protein.

The debut of Slim Jim Premium Smoked Sticks includes three flavors:

  • Smokehouse Original: Brown sugar and soy sauce notes combine for a sweet and savory experience with a hint of spice (100% Grassfed Beef, 10g Protein)
  • Thai Style Chili: Sweet chili and garlic combine with spicy red peppers for a well-balanced flavor experience (100% Pork, 11g Protein)
  • Memphis Style BBQ: Our Dry Rub seasoning blend will transport your taste buds to the authentic BBQ pits of Memphis (100% Pork, 11g Protein)

Slim Jim Premium Smoked Sticks are slow-cooked for over 14 hours and seasoned with the perfect balance of herbs, spices, and peppers to deliver an elevated flavor experience.

The new Premium Smoked Sticks debut this month and will be available at convenience stores and mass retailers nationwide. They are available in 1.2 oz and 4.1oz resealable packs priced at $1.79 and $4.99 respectively.

The new sticks are part of a robust pipeline of snacking innovation at Conagra following the recent acquisition of the protein-based snacking business Thanasi Foods LLC, maker of Duke's Premium Smoked Meats and BIGS seeds. Conagra Brands' growing portfolio of protein-based snacks includes Slim Jim, Duke's, Penrose Pickled Sausages, BIGS, and DAVID Seeds.

For more information, including where to find the new Slim Jim Premium Smoked Meat Sticks, visit www.slimjim.com, as well as www.facebook.com/SlimJim, https://twitter.com/SlimJim, www.instagram.com/slimjim and www.youtube.com/user/slimjim.

*Federal regulations prohibit the use of hormones in pork
**Except for that naturally occurring in soy sauce and hydrolyzed soy protein

About Conagra Brands
Conagra Brands, Inc. (NYSE: CAG), headquartered in Chicago, is one of North America's leading branded food companies. Guided by an entrepreneurial spirit, Conagra Brands combines a rich heritage of making great food with a sharpened focus on innovation. The company's portfolio is evolving to satisfy people's changing food preferences. Conagra's iconic brands, such as Marie Callender's®, Reddi-wip®, Hunt's®, Healthy Choice®, Slim Jim® and Orville Redenbacher's®, as well as emerging brands, including Alexia®, Blake's®, Frontera® and Duke's®, offer choices for every occasion. For more information, visit www.conagrabrands.com 

For more information, please contact:
Dan Skinner
Conagra Brands
(312) 549-5636
Dan.Skinner@conagra.com
www.conagrabrands.com

 

SOURCE Conagra Brands, Inc.