Reddi-wip Introduces New Recipe
Now made with cream from cows not treated with rBST and no artificial flavors
“We pride ourselves on listening to our consumers, and our most recent changes reflect their evolving ingredient preferences, as well as their desire for increased transparency around what is in their food,” said Ciare James, senior brand manager, Reddi-wip. “With the delicious taste of real cream – and now natural vanilla flavor – Reddi-wip adds a whoosh of wonder, celebration and joy to any occasion and any treat.”
Originally delivered door-to-door by milkmen, Reddi-wip has always used cream as its primary ingredient. Today, Reddi-wip is made locally in the Midwest and goes from “farm to can” in just five days. The introduction of Grade A cream from cows not treated with artificial growth hormone (rBST)* and removal of artificial flavors is yet another way Reddi-wip is working to maintain its position as category leader – some competitors use hydrogenated oil to make their whipped toppings instead of cream.
The new Reddi-wip recipe is available nationally, and pricing is consistent with the previous recipe. For more information, recipes and tips, visit www.reddiwip.com, as well as www.facebook.com/reddiwip, www.twitter.com/realreddiwip, www.instagram.com/reddiwip and www.pinterest.com/realreddiwip.
*No significant difference has been shown between milk derived from rBST-treated and non-rBST-treated cows.
Reddi-wip Whipped Topping is made with real dairy cream – not hydrogenated oils – for an unbelievably creamy flavor and 15 calories per serving. It is a delicious way to top off your favorite fruits, desserts and beverages and is recognized by kids and adults alike as the joyful sound of a fun and delicious treat that brings the family running to the kitchen. It’s the sound that makes you ready for Reddi-wip. For more information, please visit www.reddiwip.com.
About Conagra Brands
Nicole Noren, (312) 549-5540