News Release

Heat & Serve Manwich is the Newest Way to Enjoy America's Favorite Sloppy Joe

Oct 27, 2004, 6:50 AM EDT

    CHICAGO--(BUSINESS WIRE)--Oct. 27, 2004--

   Manwich Heat & Serve Sauce Complete with Fully Cooked Ground Beef
      Provides a Great Solution for Busy Family Eating Schedules

Manwich(R), the brand that has provided America with great tasting sloppy joe sauce for 35 years, gives families another reason to put sloppy joes on the dinner menu - convenience! Thanks to new Manwich(R) Heat & Serve from ConAgra Foods, fun on a bun is even easier.

Manwich Heat & Serve original sloppy joe sauce with fully cooked ground beef provides all of the ingredients and flavor of a sloppy joe but eliminates preparation and clean up. Since the sauce contains fully cooked meat, consumers no longer need to purchase and cook the ground beef. Packaged in a microwaveable, resealable tub, Manwich Heat & Serve heats in a microwave for six minutes and is ready to serve. With Manwich Heat & Serve, family members simply heat it up and serve themselves, resealing the tub and refrigerating until other family members are ready to eat. Unused product can be resealed and refrigerated for future meals.

"Consumers have looked to the Manwich brand since 1969 to provide great-tasting sloppy joes," said Todd Holscher, brand manager for Manwich Heat & Serve. "Manwich Heat & Serve delivers that great familiar taste while also providing a quick-and-easy mealtime solution for families with hectic schedules and whose members may eat in shifts."

Over the past 30 years, the number of families eating together has decreased by more than 30 percent.(1) With more after-school activities, longer work hours and conflicting schedules, families are finding it increasingly difficult to gather together during mealtime. Add to that the stress of preparing a meal the family will love, and the dinner hour can become a burden for time-starved families. By combining two steps and providing the means to recreate the same great tasting meal at different dinner times, Manwich Heat & Serve offers the ideal solution for families who often cannot sit down and eat as a family.

Manwich Heat & Serve microwaves in six minutes. Ideal for dinner, Manwich Heat & Serve also comes in handy for lunch and after-school snacks when there's even less time to prepare a meal.

Manwich Heat & Serve can be found in the refrigerated-meals section, near the fresh meats, at grocery and super centers nationally. Suggested retail price for an 18-ounce container is $4.99.

Manwich is a brand of ConAgra Foods, Inc. ConAgra Foods (NYSE:CAG), based in Omaha, Neb., is one of North America's largest packaged-food companies, serving consumer grocery retailers, as well as restaurants and other foodservice establishments. Popular ConAgra Foods consumer brands include: ACT II, Armour, Banquet, Blue Bonnet, Butterball, Chef Boyardee, Cook's, Eckrich, Gulden's, Healthy Choice, Hebrew National, Hunt's, Kid Cuisine, Knott's Berry Farm, La Choy, Louis Kemp, Marie Callender's, Orville Redenbacher's, Parkay, Reddi-wip, Slim Jim, PAM, Pemmican, Peter Pan, Snack Pack, Swiss Miss, Van Camp's, Wesson, and many others. For more information, please visit us at www.conagrafoods.com.

(1) Yankelovich Monitor, 2003


    CONTACT: ConAgra Foods
             Julie DeYoung, 630-512-1513
             Julie.DeYoung@conagrafoods.com
             or
             Ketchum Public Relations
             Lindsey Martelle, 312-228-6934
             Lindsey.Martelle@ketchum.com

    SOURCE: ConAgra Foods