News Release

Gulden's Becomes Official Mustard Of The Chicago Cubs


CHICAGO, Aug. 3, 2017 /PRNewswire/ -- Last week, Gulden's® Mustard rallied Chicagoans to defend the Chicago-style hot dog and get behind mustard as the top topping. This week, they're upping the ante by becoming the official mustard of the Chicago Cubs. To support its announcement, Gulden's® Mustard, a brand of Conagra Brands, Inc. (NYSE: CAG), is partnering with long-time Cubs fan "The Pink Hat Guy" who will switch to a Gulden's mustard yellow hat on National Mustard Day (Saturday, August 5th). The well-known Cubs season ticket holder shared the news in a video:

Conagra Brands, Inc., headquartered in Chicago, is one of North America's leading branded food companies.

"You can't enjoy a Cubs game without a hot dog and you can't enjoy a proper Chicago-style Dog without Gulden's Mustard," said Colleen Bailey, vice president and general manager for Gulden's Mustard. "We're thrilled Cubs fans will begin topping their hot dogs with Gulden's Mustard throughout Wrigley Field's Friendly Confines starting this week."

Jim Anixter, better known to Cubs fans as The Pink Hat Guy, has been to nearly every Cubs home game since 1967 seated behind home plate. After almost 27 years of wearing his famous pink hat, Jim jumped at the opportunity to help Gulden's #DefendTheDog and, for the first time, will sport a yellow hat during the Cubs' home game on National Mustard Day.

"There's one thing you don't mess with in Chicago and that's the Chicago-style hot dog," said an enthusiastic Anixter. "This is a story I'll be sharing for years to come!"

As the Official Mustard of the Chicago Cubs, fans will find Gulden's at condiment stations throughout Wrigley Field beginning this week. Fans can choose from Gulden's yellow mustard – the traditional mustard used to top a Chicago-style Dog – as well as Gulden's signature Spicy Brown mustard. Mustard enthusiasts outside the ballpark can also find Gulden's in Stone Ground Dijon, Sriracha and Honey Mustard varieties.

For more information on Gulden's #DefendTheDog campaign and to join cause, visit Gulden's on Facebook at: or visit Gulden's on the Web at

About Conagra Brands

Conagra Brands, Inc. (NYSE: CAG), headquartered in Chicago, is one of North America's leading branded food companies. Guided by an entrepreneurial spirit, Conagra Brands combines a rich heritage of making great food with a sharpened focus on innovation. The company's portfolio is evolving to satisfy people's changing food preferences. Conagra's iconic brands, such as Marie Callender's®, Reddi-wip®, Hunt's®, Healthy Choice®, Slim Jim® and Orville Redenbacher's®, as well as emerging brands, including Alexia®, Blake's®, Frontera® and Duke's®, offer choices for every occasion. With an ongoing commitment to corporate citizenship, Conagra Brands has been named to the Dow Jones Sustainability™ North America Index for six consecutive years. For more information, visit

For more information, please contact:
Nicole Noren
Conagra Brands
(312) 549-5540


SOURCE Conagra Brands