News Release

Fleischmann's Trans Fat-Free Soft Spreads Are a Smart Way to Get Great Taste

Aug 12, 2004, 11:42 AM EDT

CHICAGO, Aug 12, 2004 (BUSINESS WIRE) -- In response to growing consumer concern about trans fats in their diets, Fleischmann's(R) announces that its entire line of soft spreads are now trans fat-free. With the introduction of the newly reformulated Fleischmann's Original and Unsalted flavors, all four varieties of Fleischmann's soft spreads - Original, Light, Unsalted and Fleischmann's Made with Olive Oil - offer consumers great buttery flavor without trans fat or cholesterol.

Fleischmann's trans fat-free reformulated soft spreads were developed in response to consumers' desire to avoid trans fats without sacrificing great taste. Fifty percent of Fleischmann's users report being aware of trans fats, and 44 percent of those say they avoid buying foods that contain them.(1)

"Consumers have become increasingly concerned with reducing trans fat in their diets," said Sharon McLenahan, vice president, marketing, for ConAgra Foods' Dairy Brands. "The new Fleischmann's trans fat-free soft spreads retain their great light, buttery taste, making Fleischmann's ideal for consumers choosing a healthy lifestyle."

For carb-conscious consumers, Fleischmann's margarines and soft spreads contain 0 grams of carbohydrates per serving. Consumer taste tests confirm that the new Fleischmann's trans fat-free spreads still have the light, buttery taste consumers love but without the trans fats.

The new formulations are now available in grocery retailers nationwide. All Fleischmann's soft spreads feature updated packaging to highlight this important nutritional benefit. An attention-getting blue banner announces "No Trans Fat" adjacent to the product name, and the nutrition panel includes a trans fat listing.

    Fleischmann's soft spreads are available in a variety of sizes:

    --  Fleischmann's Original, sold in 1 lb. tubs and twin tubs

    --  Fleischmann's Made with Olive Oil, sold in twin tubs, 1 lb.
        tubs and squeeze bottles

    --  Fleischmann's Light, sold in 1 lb. tubs and twin tubs

    --  Fleischmann's Unsalted, sold in 1 lb. twin tubs

Fleischmann's trans fat-free soft spreads are the latest innovation from the kitchens of ConAgra Foods. In addition to the trans fat-free Fleischmann's products, ConAgra Foods offers other trans fat-free tablespread products, including Parkay Light Spread, Calcium, Original Squeeze and Fat Free Spray; and Blue Bonnet Homestyle Spread and Light Homestyle Spread. ConAgra Foods continues to explore ways to lower the trans fat content of its products without sacrificing the product quality consumers expect.

Fleischmann's is a brand of ConAgra Foods, Inc. Since 1943, Fleischmann's, has enjoyed a rich heritage as one of America's premier margarines. Fleischmann's is prepared with only premium ingredients to bring consumers the light, buttery taste they know and love. All Fleischmann's margarines and spreads are cholesterol-free, contain 0 grams of carbohydrates per serving and have 70 percent less saturated fat than butter. The entire line of Fleischmann's soft spreads is now trans fat-free. For more information and flavorful recipes, please visit www.fleischmanns.com.

ConAgra Foods, Inc. (NYSE:CAG), is one of North America's largest packaged-food companies, serving consumer grocery retailers, as well as restaurants and other foodservice establishments. Popular ConAgra Foods consumer brands include: ACT II, Armour, Banquet, Blue Bonnet, Butterball, Chef Boyardee, Cook's, Eckrich, Gulden's, Healthy Choice, Hebrew National, Hunt's, Kid Cuisine, Knott's Berry Farm, La Choy, Louis Kemp, Marie Callender's, Orville Redenbacher's, Parkay, Reddi-wip, Slim Jim, PAM, Pemmican, Peter Pan, Snack Pack, Swiss Miss, Van Camp's, Wesson, and many others. For more information, please visit us at www.conagrafoods.com.

(1) Consumer In-Home Use Test, April 2004

MULTIMEDIA AVAILABLE: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=4701167

SOURCE: ConAgra Foods, Inc.

Ketchum
Jessica Jackson, 412-456-3712
or
ConAgra Foods, Inc.
Julie DeYoung, 630-512-1513
www.fleischmanns.com
www.conagrafoods.com

Customize your Business Wire news & multimedia to match your needs.
Get breaking news from companies and organizations worldwide.
Logon for FREE today at www.BusinessWire.com.