News Release
100% Ultragrain White Whole Wheat Flour Now Available to Consumers
Eagle Mills Launches 100% Ultragrain Flour to Grocery Stores Nationwide this Spring
The benefits of whole grains are so many that the USDA MyPyramid recommends that at least half of the grains consumers eat daily should be whole grain, which equates to at least three servings for the average adult. Yet, despite increasing interest and USDA recommendations, Americans still aren't getting enough whole grains. What's more surprising is that more than 40 percent never eat any at all. ConAgra Mills did extensive research and development on whole grain products and realized a barrier existed - many consumers didn't like the grainy texture or strong taste of whole grain products, but rather prefer the lighter color, sponginess and mild flavor of products made with refined white flour.
To alleviate these consumer barriers, ConAgra Mills introduced Ultragrain Whole Wheat Flour. Ultragrain flour is all-natural, 100% whole wheat. Its preferred consumer appeal results from specially-selected white wheat that is milled with a patented process to produce the fine texture, appearance and taste that consumers prefer. Until now, Ultragrain has only been available to food manufacturers and food service operators. This spring, Ultragrain flour is coming to a grocery store near you as Eagle Mills 100% Ultragrain White Whole Wheat Flour.
"Most Americans aren't willing to sacrifice taste, appearance and flavor to get whole grain nutrition," said Phil Lempert, food trends expert and Supermarket Guru. "Today's consumers want whole grain products to taste as good as the refined white flour products they know and love and Ultragrain White Whole Wheat Flour is a perfect balance of what consumers need and want."
The new Eagle Mills 100% Ultragrain White Whole Wheat Flour is available
at select grocery stores nationwide. Consumers can easily replace a portion of
their refined flour in recipes ranging from cookies, biscuits and rolls to
crispy-baked or fried chicken, as families transition to higher levels of
whole grain consumption. Eagle Mills 100% Ultragrain White Whole Wheat Flour
has a suggested retail price from
"We have seen the success that food manufacturers and schools have had in
changing their recipes to include whole grains using Ultragrain," said
100% Ultragrain White Whole Wheat Flour -- Product Benefits -- Ultragrain flour has a taste, appearance and texture similar to refined white flours, but with the natural nutrition of 100% whole wheat. Recipes using Ultragrain end up with a lighter color, taste and texture, which many consumers prefer. -- The product delivers 30 grams of whole grains per serving. -- It has more than four-and-a-half times the fiber of refined white flours. -- The flour performs well when blended with refined flour.
In addition to 100% Ultragrain White Whole Wheat, Eagle Mills has also
introduced an all-purpose flour that has 30% Ultragrain and 70% all-natural
refined flour. Since many consumers aren't immediately willing to make the
switch from refined white flour products, the blended Eagle Mills All-Purpose
Flour made with Ultragrain is a good choice for those who want to make a
gradual transition to whole grain. Working as a cup-for-cup replacement for
other all-purpose flours in any recipe, it has 9 grams of whole grains per
serving and two times the fiber. Eagle Mills All-Purpose Flour made with
Ultragrain has a suggested retail price from
In addition to these retail flours, Ultragrain can be found in many
products that consumers know and love.
-- Selected Healthy Choice Entrees including Fresh Mixers -- Selected Kid Cuisine entrees -- Papa John's Whole Wheat Pizza -- Sara Lee Soft & Smooth breads, buns, English muffins and bagels -- Pepperidge Farm Whole Grain White Breads and Mini Bagels -- Vie de France Ultragrain Croissants for food service --J&J Snack Foods whole grain biscuits, cookies and pretzels for school food service -- Otis Spunkmeyer Delicious Essentials cookie dough line for school food service -- Cutie Pies made with Ultragrain available atWal-Mart stores
To aid consumer awareness, Eagle Mills flours made with Ultragrain will soon incorporate an updated Ultragrain logo that has been optimized for consumer packaging and menu boards. Featuring a clean, fresh look, the logo is being made available to manufacturers and food service operators to include on their products, helping consumers easily recognize the many great-tasting, better-for-you foods made with Ultragrain.
For more information, please visit www.Ultragrain.com.
ABOUT ULTRAGRAIN
Eagle Mills and Ultragrain are brands of
SOURCE
CONTACT: Jacqueline Kohlmann of Ketchum,
+1-312-228-6859, for
Don Trouba of
+1-402-595-5153
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